While DevRel teams must be beholden to company-wide top level metrics, the most important outcome for developers is 28 day active developers. The specific definition of this metric can come in a number of different ways.

This outcome can't be created directly, and is generally created through 4 sub-goals:

  1. Happiness
  2. Adoption
  3. Success (AKA Quality)
  4. Contribution


Do developers like using your products? Do they enjoy coming to your events? Do they like reading your blog posts and tutorials and documentation? These questions are essential to establishing developer happiness. each can be measured independently as well as rolled up into categories.


Do developer choose your product? This can be measured many ways.


Success, or quality as I sometimes call it is a measure of how well developers are able to achieve their goals using your products. This can be measured in a number of ways.


Do folks in your community want to give back?